Evans Cycles has brought Hovis’ iconic ad ‘Boy on Bike’ back to life with the original Hovis boy on an electric bike, 44 years later.The original Hovis boy Carl Barlow, now a 58 year old retired firefighter, is seen finally conquering Gold Hill in Shaftesbury, Dorset, thanks to the power of an electric bike. Ridley Scott’s 1973 production is one of Britain’s most iconic adverts and shows Barlow pushing his bike up the hill to deliver the bread to neighbours... Link to full article: Here
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